Last Friday, September 22, at the amphitheater of Cuscatlan Park in San Salvador we had our campaign launch for the promotion: Golden Spike Coins, thanks to our brands Espiga de Oro and San Benito.

The purpose of the promotion is to reward our customers for consuming our white rice, rice flour, and corn flour products in our brands San Benito and Espiga de Oro. By purchasing our participating products and finding a prized coin inside the packaging, the customer can win cash prizes ranging from $0.25ctvs to $500, and can also win appliances such as toasters, coffee makers, blenders, or fans.

At the event, we had a product tasting of various dishes of Salvadoran gastronomy, prepared by highly trained chefs. Among them, we were able to taste the traditional rice and corn pupusas, bean salad, meat pies, enchiladas, and breaded rice balls, among other dishes that delighted the palate of our visitors. We also had the participation of our Batucada Cemersa and the visit of our character Super Espiga.

We had the visit of various media, which gave us coverage in various advertising media such as social networks, and press releases, among others. In addition, potential customers and wholesalers were present at the event to know firsthand every detail of the promotion.

This promotion will be valid in all establishments where you can find our products, both wholesale and independent supermarkets, until the deadline to participate, which is December 22, 2023.